At the Brand World Summit 2025, Jan Bures linked marketing and the automotive sector. He stressed building brands on love and ...

Understanding online brand equity is no easy feat, which is why Frances Martin-Isaacs, creative director at Relevance, penned a guide explaining the differences between brand equity and brand ...

On Holding is a premium, fast-growing footwear brand with strong brand equity, product innovation, and athlete partnerships.

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand ...

Brand equity explains what a customer just bought and determines whether they'll return next year. Since most people aren't in the market for your product today, ...

For example, “brand equity” has been used to refer to what customers think of a brand, how strong the brand is and even the financial value of the brand to the firm. Series of Articles. The purpose of ...

As Uganda's business and consumer landscape continues to evolve, building strong brand equity has become essential for long-term success. With growing competition across industries, brands must go ...

In 2024, consumer trust and brand familiarity are more important than ever for business success across all industries. Research shows that 81% of consumers need to trust a brand before considering a ...