In an exclusive interview with TheWrap, outgoing UTA CEO Jeremy Zimmer talks about his exit, Hollywood and the MediaLink ...

PE firms join Warburg-Mittal and Bain-Dalmia for up to 49% stake in Indian operations of Chinese durables maker ...

Both companies have battled a tarnished brand image and a discontented customer base, with boycotts hurting their bottom line ...

Jonathan Anderson is leaving Loewe after 11 years, with media sources speculating he may join Dior. Under Anderson, Loewe saw ...

EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

The home decor entrepreneur discusses the evolution of his namesake company and why he sold to private equity.

Boomer is a 31-year-old brand and the oldest bubblegum in the country. Originally from the Wrigley stable of brands, it is ...

Neal has over 25 years of marketing experience across a wide range of verticals, with a strong focus on maximizing customer acquisition and retention in the most profitable manner. Prior to joining ...

PepsiCo is reportedly nearing a deal to acquire Poppi, a healthier soda brand, for over $1.5 billion, according to Bloomberg News. The deal, which is in advanced stages, could be announced next week ...

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of ...

“Pfizer has shown remarkable emotional intelligence at a corporate brand level” Brands are contributing in myriad different, relevant and engaging ways. T-Mobile went into partnership with ...