Jasmin Larian Hekmat turned a creative hobby into the cult-favorite fashion brand Cult Gaia. Discover how she built viral ...

After a long and emotional roller coaster ride, the Corelle Brands plant owned by Anchor Hocking closed in Charleroi.

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

In today’s world, attention is everything. It fuels engagement, drives sales and determines whether a brand thrives or fades ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy.

The realm of brand strategy is vast, encompassing a myriad of elements that work together to create, build, and maintain the perception of a brand in the minds of its intended audience. It is a plan ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

At the Savannah College of Art and Design, the New York-based fashion designer bestowed wisdom on students and expressed his ...

Cécred also rolled out this week to over 1,400 Ulta Beauty stores and online, making it the biggest exclusive hair launch in ...

Russell Brand is facing multiple charges after an investigation into multiple women's claims of rape and assault. Here's ...