Lipton took fans through a roller coaster of emotions after it pretended to discontinue its peach iced tea. The emotional ...

As today's potential customers continue to seek mindfulness and stress relief, there is no better time to elevate their user ...

In the increasingly competitive health and beauty retail market, developing emotional connectedness and accessibility ...

Digital Silk, an award-winning digital agency, continues to solidify its reputation as the go-to partner for luxury brands ...

Silversea has introduced its new brand positioning, To Finding More, setting new luxury standards by focusing on emotion and ...

This edition explores 2025’s evolving marketing landscape, from AI-driven tech to shifting consumer behaviors. As major ...

The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and ...

Previously serving as Vice-President of Marketing, Shefali has worked with brands like Amazon, Agoda, Pomelo, and ZipDial ...

In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.

Change is a constant, so companies that thrive in today’s landscape must be continuously adapting and innovating—changing as ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

Businesses are constantly searching for innovative ways to stand out and connect with their target audience. One of the most ...