A rising number of lawsuits accuse household brands of misleading consumers when they said their products were made in the ...

The regulator is looking into whether roughly a dozen groups violated antitrust law by coordinating boycotts among ...

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

Ben & Jerry's reignites controversy by calling Israel's actions in Gaza 'genocide', clashing with parent company Unilever and ...

Mashreq’s Muna Al Ghurair on transforming brand strategies through authentic storytelling and community engagement.

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, ...

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B ...

Success in mobile gaming doesn’t come from a single moment. It’s the result of a journey made up of many. From a ...

In this ESSENCE Black Women In Sports exclusive interview, track and field icon, Allyson Felix, shares the motivations behind her hit footwear brand, Saysh, and the importance of standing in […] ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey.

Qidere Johnson, known as LGP Qua, often spoke against the violence in his city. A Philadelphia rapper who adopted the moniker of the "Voice of the Youth" was shot and killed Sunday afternoon in ...

The key strategy lies in customer advocacy. Advocacy brings authentic community into context, and it enables your brand to become a living, breathing entity. A well executed customer advocacy ...