The regulator is looking into whether roughly a dozen groups violated antitrust law by coordinating boycotts among ...

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

Ben & Jerry's reignites controversy by calling Israel's actions in Gaza 'genocide', clashing with parent company Unilever and ...

Mashreq’s Muna Al Ghurair on transforming brand strategies through authentic storytelling and community engagement.

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, ...

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B ...

Success in mobile gaming doesn’t come from a single moment. It’s the result of a journey made up of many. From a ...

In this ESSENCE Black Women In Sports exclusive interview, track and field icon, Allyson Felix, shares the motivations behind her hit footwear brand, Saysh, and the importance of standing in the gap ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

The shift toward real-time advocacy during a national movement of political unrest has profoundly shaped her experience at Columbia. “Having access to a lot of information that students might not ...

TOPEKA — A Kansas reproductive rights advocacy group, backed by a Washington, D.C. law firm, sued state officials over a new law banning financial contributions from “foreign nationals” to support or ...

Getty Images / volkankovancisoy Brand recognition is a concept used in advertising and marketing to describe consumers' ability to recognize a brand through visual or auditory cues such as logos ...