When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

Hosted by transgender influencer Dylan Mulvaney, Lush’s Resist Ball event marked the global cosmetic brand’s success ...

AAPI Month celebrates Asian-owned cannabis brands that are breaking barriers, blending cultural insights with modern ...

OpenAI just made a move that changes the game for brand discovery, again. Iris’s Jill Smith explores a world of possibilities ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

NOYB, an Austrian advocacy group, is challenging Meta's plan to utilize European users' personal data for AI model training, ...

The illicit tobacco trade in the Philippines is not only depriving the government of billions in much-needed revenue but also worsening the country’s public health crisis by ...

Unlike B2C, which thrives on broad engagement, B2B communities should focus on thought leadership, peer networking and ...

The group behind the boycott accused Walmart of driving out small businesses, underpaying workers and using corporate ...

They help amplify positive sentiment in public forums, reinforce brand advocacy where perception is shifting, respond during key launches or sensitive moments, and back up campaign messages with ...

Leading with predictive analytics and AI requires leadership that is comfortable asking uncomfortable questions.

Patriot Front and other white nationalist groups are fueling the expansion of extremist groups in the U.S., and control at ...