When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Discover the key macro and micro trends shaping brand advocacy from purpose-driven marketing to community engagement. This punchy keynote will explore how and why consumers should be moved from ...

Unlike B2C, which thrives on broad engagement, B2B communities should focus on thought leadership, peer networking and ...

Therefore, for B2B businesses, developing a strong advocacy system on social media could be a powerful way to build brand and drive sales. So which of your social media connections are potential ...