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Bottled water just surpassed a major milestone — thanks to the 'marketing trick of the century'
Companies selling bottled water, he argues, have managed to convince people that buying water is a healthier choice than sugary soda. But the truth is, the comparison is a case of false equivalence.
Business Insider7y
People are drinking less Pepsi and Coke than ever — and it reveals the power of the ‘biggest marketing trick of the century’
Companies selling bottled water, he argued, have managed to convince people that buying water is a healthier choice than sugary soda. But, Jewell wrote, the comparison is a case of false equivalence.