A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

In the experiment, researchers directed a laser beam into one eye of each participant. The study involved five individuals — ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before ...

Although Monday’s national championship game slipped away from his team’s grasp in the final moments of regulation, Kelvin ...

But the oceans on Earth were not always blue. Billions of years before the oceans shimmered with deep blues, they may have glowed a very different hue — green. A new study, published in journal Nature ...