The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

In the experiment, researchers directed a laser beam into one eye of each participant. The study involved five individuals — ...

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before ...