The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

The result was a sort of peacock blue-greenish hue with an intensity outside the range of colors normally seen by the human eye. “The level of saturation is off the charts”, Ren Ng ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...