The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

The result was a sort of peacock blue-greenish hue with an intensity outside the range of colors normally seen by the human eye. “The level of saturation is off the charts”, Ren Ng ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

The new color ... eyes, who, afterwards, claimed to have seen a color no human has seen before. The color, which scientists call "olo," is something of an extremely saturated blue-green.