Sheets can become extra soft and comfortable. The softener adds a fresh, light scent to your sheets. We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener ...

Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between ...

My bottle of Downy fabric softener boasts that it’s “better together” with dryer sheets (Downy brand, of course). I know a lot of people that use one or the other, or neither, but not a ...

As a result, sales of Downy have fallen 26 per cent between 2007 and 2015, pushing the entire US liquid softener category down 15 per cent, according to Euromonitor. During an investor meeting ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...