Coca-Cola’s breaking one of the cardinal rules of logo ... recycling them.” This clever campaign is yet another example of how Coke doesn’t always need to adhere to strict brand guidelines ...

Wait. Don’t do that, not if the takeout container is black, even if the container has that little triangular-arrows logo on the bottom. Few outside the recycling industry seem to know it ...

KitKat has replaced its logo after discovering half of Australian consumers do not know how to recycle properly. The confectionery giant has changed the logo on its wrappers to KitKat chocolate ...