Pili Ani welcomed beauty enthusiasts to a brunch gathering to celebrate the reintroduction of a beloved beauty staple: the Pili Ani Ageless Concentrate with Pili and Ele ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Alex Fevola was looking decades younger than her years as she stepped out at a glitzy event on Thursday. The 48-year-old was ...

Whether you want to call it a millennial makeup trend or not, there’s a reason why so many of us were (and still are!) ...

According to runways, experts, and beauty editors, these will be the most popular makeup trends of 2025, including neon ...

On my summer to-do list? Drink lots of margs by the pool (and in tandem, try to avoid margarita burn ). Eat fries on patios and people-watch. Attend as many outdoor concerts, baseball games, and ...

Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes ...

All signs are pointing to this unexpected makeup color pairing: green and lilac. Here, Pat McGrath and Donni Davy share tips ...

Sabyasachi’s creations have always been iconic and here are 7 times when the actress stunned in the designer’s classic ...

Serving glamorous and bold looks at an event last night, Shilpa Shetty stunned in an iconic black-and-white ensemble.