Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.

The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin ...

and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and ...

MicroStrategy was born a software company, but at this point it's best known for its massive bitcoin holdings — and it may be ...

The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

She reacted to the news on social media with the Bitcoin symbol, leading some to believe the fund might include Bitcoin in the future. The market’s anticipation of Trump creating a Bitcoin ...

The rebrand also includes the adoption of the Bitcoin “₿” symbol as the company’s new logo, as well as a color scheme change. The company will now use bright orange, which it says ...

The company said it will now do business under the name Strategy and changed its logo to a bitcoin symbol. In its announcement, Strategy said it is "the world’s first and largest Bitcoin Treasury ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...