June 24 -- Open just about any women's magazine and you'll find ads for anti-cellulite creams that promise to reduce the spongy, dimply, cottage cheese-looking skin that causes distress to so many ...

For years it has driven women to despair - no matter how much they exercise or skin products they buy. Now, however, scientists have developed a cream that they say can banish cellulite for ever.

An advertisement that claimed a leading anti-cellulite cream "melts away" the appearance of orange peel skin was misleading, the industry watchdog ruled yesterday. The Advertising Standards Agency ...