Rip-offs weren’t just a domestic issue either. “Big Johnson was the number one bootlegged shirt in Brazil,” Craig Pfeifer says. When he and his brother tried to copyright it in Latin America ...

Normus Johnson and his unconfirmed claims of physical endowment, Big Johnson T-shirts are the Pfeifers’ golden egg. Accounting for about 60 percent of the 6 million shirts the company printed ...