Normus Johnson and his unconfirmed claims of physical endowment, Big Johnson T-shirts are the Pfeifers’ golden egg. Accounting for about 60 percent of the 6 million shirts the company printed ...

Rip-offs weren’t just a domestic issue either. “Big Johnson was the number one bootlegged shirt in Brazil,” Craig Pfeifer says. When he and his brother tried to copyright it in Latin America ...

A different kind of dad wore a Big Johnson shirt. A Big Johnson dad missed your soccer games because he was hungover from the night before. A Big Johnson dad never got up early on the weekends ...