The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

We scoured the archives and asked designers for the best green paint hues. Green is undoubtedly one of the most popular ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. This ...

Motorola has really stepped up when it comes to colors on their smartphones. Offering some pretty bold colors and materials.

red and green — and the three types' functions overlap. However, the laser only stimulated the M cone cells in the retina, which essentially allowed the human eye to perceive a color "that never ...

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Finding the best sunglasses comes down to making ... during physical activity and protects your delicate eye area from sunny and windy water days. On the style front, you can select from four frame ...