As Jeffrey Pilcher notes in “Hopped Up”, a new history of beer, Guinness has long marketed itself as a fortifying brew. In the 20th century its advertising slogans included “Guinness Is Good ...

according to the Huffington Post- posted a video of himself breaking through a wall of Costco's Kirkland Signature Light beer, while shouting out a series of slogans such as: "Kirkland Light ...