As tourism in San Francisco cratered during the pandemic years, another Bay Area county saw something unusual: Visitor spending hit a record high. Sonoma County reaped the rewards, as folks ...

many of these statewide gains have been driven by a surge of tourism spending in Southern California. The report indicates that while travel spending is rising in both the Bay Area and in San ...

Visit California reported the Bay Area received $37.7 billion in tourism spending in 2023, down from $39 billion in 2019. Many small businesses that rely on tourists said they're still recovering ...

Sonoma County Tourism is committed to increasing visitation ... The San Francisco findings are relevant to Sonoma County and other Bay Area destinations because the city is a feeder market ...