Tune into Game 1 of the NBA Finals and the court looked like the one the Oklahoma City Thunder would use for a random Tuesday night game in January. There was no Larry O’Brien trophy logo on the court ...

Amick explains that the league stopped using the trophy logo in 2014 in response to complaints about “slipperiness” on the ...

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a television audience.