This is referred to as badge engineering, and is done between brands under the same parent company or through deals with other auto industry giants. The practice of badge engineering has received ...

Badge engineering is one of those desperate old ... with a car from the C-list of Japanese automotive manufacturers—the quality didn't go in before the badge got slapped on.

As the Webelo Scouts tried to grasp the engineering concepts for their engineering badge, Robert Matsuszko, 9, tried to relate the bridge discussion Donna Kierstead was chairing to something he ...

Like plenty of things invented in the 20th century, badge engineering was awful but I kind of miss it. Car companies — typically American, but not exclusively so, as the image above indicates ...