In addition to spelling his name wrong, this gag makes use of the common trend of using incorrect English as well as drawing from the “Is He Stupid” meme from the Breaking Bad fandom.

The "Bad Luck Brian" meme is actually an outtake of Craven's 2006 sophomore yearbook photo, taken at Archbishop Hoban High School in Akron, according to a recent feature on KentWired.com.

When asked why he posted it, he said, "I like Arthur." The drawing toy sketch has been turned into a meme of its own and sparked reactions on social media.