BT's piper has sounded his final call as the telecoms group announced a new global logo. The current piper will be replaced with a 'connected world' image, already used as the logo for BT Openworld.

London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon.

The new branding sees the previous logo of a blue, “BT” logotype accompanied by a multi-coloured globe symbol stripped away and replaced with a simple “BT” set within a roundel. A bolder logotype has ...

BT has revealed its new BT Sport logo ahead of the company’s launch of new sports channels in the summer. The logo, which was developed by Red Bee Media, mixes the BT Connected World brand imagery ...

Starting this week, former state monopoly BT will sponsor all 28 England national teams, with the company’s new logo appearing on all training kit worn by the senior men’s and women’s teams ...