In 2011, outdoor clothing brand Patagonia launched an advert with the message "Don't Buy This Jacket"—a good example of assertive language and reverse psychology. The campaign sent a message ...

For example, instead of putting ... your voice or show aggressive body language, as it can disturb the situation. Saying no is a vital part of being assertive in conversations.

Assertiveness can improve your satisfaction in the workplace, whether you are a manager or an employee with no reports. Setting boundaries, being mindful of tone and body language, and avoiding ...

To be assertive, we need to think about the language we use, according to Kelechi Okafor and Rebecca. “Take the word ‘just’ out of your correspondence. It is something women use a lot to ...