Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

Apple’s Beats brand brought the iconic Beats Pill back from the dead last summer. Now, the company is refreshing ...

Discover why philosophers argue that colors are objective features of our world, despite variations in perception. Learn more ...

Designed exclusively for Apple Vision Pro, Lowe's Style Studio™ empowers customers to visualize and experience a kitchen ...

The green iPhone 5c, released in 2013, was a significant departure from Apple’s traditionally more conservative color palette for its iPhones. This vibrant, almost lime-like green was one of five ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

While Apple hasn’t confirmed anything yet, a buzz is growing around a possible bold new color for the iPhone 17 Pro: Sky Blue. This would mark a first for iPhones, though the same color recently ...

The 1970’s-inspired Porsche 911 Spirit 70 arrives alongside its own virtual reality app for the Apple Vision Pro, sending would-be owners back in time to get a close look at their custom configuration ...