Amazon, arguably the largest online retailer in the world, has a subtle hidden message in its logo. Most people notice the smile-shaped arrow at the bottom of the logo, which represents happiness ...

The app for the e-commerce company looks like a package with Amazon's smiling arrow logo and strip of tape across the top. The first iteration looked like a jagged piece of tape above the smile.

The new icon, the first design change in more than five years, replaces the shopping cart and ditches the word “Amazon,” but displays the company’s smiling arrow logo more prominently.

You may never look at the Amazon logo the same way again next time you purchase something. And we're not talking about the obvious smile. What about the letters that the arrow is pointing to?

Amazon released a new logo in early 2021 that depicted jagged blue tape positioned above an arrow to represent the company's tell-tale shipping boxes. Some social media users pointed out that the ...

The new icon, the first design change in more than five years, replaces the shopping cart and ditches the word “Amazon,” but displays the company’s smiling arrow logo more prominently.