A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Koto and Amazon XCM took a subtle approach to updating the brand's logo – a curved arrow and smile hybrid that represents Amazon's "A to Z" offerings. Compared to the previous logo, the team ...

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

Similar to a recent branding update by Walmart, Koto and Amazon XCM took a subtle approach to updating the brand's logo – a curved arrow and smile hybrid that represents Amazon's "A to Z" offerings.

Symbolising its diverse offerings spanning from A to Z, the Amazon logo is often praised for its ... and sharpened emphasis on the swooping arrow motif. Across the brand transformation, the ...

A recall of the popular rolling coolers has expanded to more than 1.1 million units after dozens of reports of finger ...

A recall of the popular rolling coolers has expanded to more than 1.1 million units after dozens of reports of finger ...

Jane Rosenthal is taking the pulse of the nonfiction feature space — and it doesn’t look good. The mega-producer and Tribeca ...

Reed Hastings, the former CEO of Netflix that now serves as the streamer’s chairman, has been appointed to the board of ...

Amazon is doling out refunds to some customers for merchandise they had previously sent back to the Washington-based ...

Amazon Prime Video viewers have been left demanding a season two renewal for a new coming-of-age drama that is climbing up the platform’s top 10 ranking of TV. Motorheads is a ten-episode teen ...