Symbolising its diverse offerings spanning from A to Z, the Amazon logo is often praised for its ... and sharpened emphasis on the swooping arrow motif. Across the brand transformation, the ...

Amazon, arguably the largest online retailer in the world, has a subtle hidden message in its logo. Most people notice the smile-shaped arrow at the bottom of the logo, which represents happiness ...

This arrow style and shape is now instantly recognizable ... sell a seemingly endless array of products and have no physical stores. The Amazon logo seems almost omnipresent these days, subliminal ...

As arguably the world's largest e-tailer, Amazon boasts a logo with a cleverly concealed nod to its product range. Many spot the logo's smiley arrow, signifying joy and hinting that whatever you ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

The new icon, the first design change in more than five years, replaces the shopping cart and ditches the word “Amazon,” but displays the company’s smiling arrow logo more prominently.

Last year we saw plenty of splashy rebrands drop, perhaps most notably the controversial new look for Jaguar. Rather than simply introducing a new logo, it brought an entirely new aesthetic to the ...

Amazon released a new logo in early 2021 that depicted jagged blue tape positioned above an arrow to represent the company's tell-tale shipping boxes. Some social media users pointed out that the ...

In January, Amazon ditched their classic shopping chart app design in favor of the company's smiling-face-arrow on a package ... emblazoned with its "smile" logo. Amazon's new app logo now ...

The Amazon logo is already on e-readers, tablet computers, and the countless cardboard boxes on America’s doorsteps. Now, though, the familiar, swooping arrow is about to show up somewhere new ...

The new icon, the first design change in more than five years, replaces the shopping cart and ditches the word “Amazon,” but displays the company’s smiling arrow logo more prominently.