BTS member Jin is back with a new campaign for lifestyle brand Alo Yoga in his role as the company’s global ambassador.

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No longer reserved solely for exercising or slobbing out, this once shunned garment has become a fashion staple – if you can ...

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The fashion and apparel industry continues to demonstrate its dominant position in ecommerce. The sector has achieved a remarkable $781 billion market value—a ...

As the eldest in the seven-piece K-pop supergroup, Jin was the first group member of BTS to return to the public eye in June 2024 following the completion of his 18-month mandatory military service.

The BTS member and Alo global ambassador reflects on his commitment to mindfulness, balance and self care and opened up about ...

I should love myself.” “Jin’s authenticity resonates deeply with our community,” Alo Yoga’s EVP of Creative and Marketing Summer Nacewicz said in a statement. “This campaign is a ...

Upmarket athletic apparel brand Alo Yoga is placing NFC stickers in the window of each of its 150 stores around the world to ...