We’re seeing a shift toward intentional color—tones that feel both expressive and wearable,” Chanel makeup artist Tyron ...

One writer found a mental health boost in a surprising place.

A writer attempts the TikTok-viral "contrast theory," where you do your makeup based on the difference between the tone of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“The color payoff on the Fenty Beauty Gloss Bomb Stix is absolutely phenomenal, making it the perfect choice for an easy, ...

When celebrity makeup artist Kelly Zhang offered to do my makeup, I just knew I had to put my fears aside and let her work ...

Irene Nekesa's bold makeup and outfit drew mixed reactions from fans, with many saying she tried too hard to look like her former boss, Diana Marua.

TikToker Ceaira Fritcher is going viral after showing her 6-year-old daughter Evie doing her own makeup. In an interview with ...

The origins of natural-looking makeup go back decades. Here, a brief history of who started it, who ran with it, and how it ...

Why do some ancient animals become fossils while others disappear without a trace? A new study from the University of Lausanne, published in Nature Communications, reveals that part of the answer lies ...

As part of a research group, it was discovered that many women consider makeup to be an essential part of their daily routine ...

Rasha Thadani recently took to her social media to share some snaps and served the perfect party makeup inspiration.