We’re seeing a shift toward intentional color—tones that feel both expressive and wearable,” Chanel makeup artist Tyron ...

One writer found a mental health boost in a surprising place.

A writer attempts the TikTok-viral "contrast theory," where you do your makeup based on the difference between the tone of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“The color payoff on the Fenty Beauty Gloss Bomb Stix is absolutely phenomenal, making it the perfect choice for an easy, ...

When celebrity makeup artist Kelly Zhang offered to do my makeup, I just knew I had to put my fears aside and let her work ...

Rodriguez posted an Instagram Reel sharing four fantastic and super-easy tips to put an end to pilling foundation, and it's ...