According to the 2025 Pinterest Summer Trend Report, searches for "Martha Stewart aesthetic" were up by 2,889%, the largest increase on the platform behind "lip gloss keychain" (up 3,045%).

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Form doesn’t follow function. It leads. Especially in India’s flourishing D2C space, we’re seeing an explosion of aesthetic-led brands that know how to speak the language of aspiration.

“The vibe that people are going for is more of a you-but-better look,” says Warr, “We were into the ‘clean-girl aesthetic’ before that was an aesthetic.” “In Utah, it’s all about ...

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Boho’s been back for over a year now, but spring and summer’s best runways updated the ’70s-inflected aesthetic for our current times. See-through fabrics, romantic ruffles, and handicraft ...

Finding a good tablet for handwritten notes can be a frustrating task. Tablets are a dime a dozen nowadays, but only a select few are designed specifically for taking notes. Most opt for vibrant ...