This social media platform is aesthetic-heavy AF, which makes it ideal for building a brand identity and defining your vibe.

But right now, the focus has turned to skincare routines and no-makeup makeup looks, thanks in large part to the rise of the "clean girl" aesthetic. With the help of celebs like Selena Gomez and ...

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best. If the trend has ...

Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together ...

In a viral video that received more than a billion views, she showcased several soft-girl-aesthetic outfits that you can try for yourself. It's clear that the soft-girl aesthetic resonates with ...

As TikTok creator @taylorcaldwell puts it, it’s like clean girl makeup’s older sister. When it comes to clothes, warm neutrals, such as off-white and oatmeal, reign this aesthetic. That said ...

This is the perfect occasion to embrace the outdoors and the whole garden girl aesthetic with your decor, your makeup, and of course your style. This summery blend of light fabrics, vintage denim ...

The skin-care and beauty community is no exception to this, and among these trends, one that has dominated over the last few years is the "clean girl" aesthetic, which has amassed over two million ...

Below, we break down everything you need to know about the horse girl aesthetic and how to blend this trend into your wardrobe. Where did the horse girl aesthetic come from? Of course, it’s ...