Summer festival season is upon us, and it’s bringing major ‘cowboycore’ energy. Get ready to embrace your inner Beyoncé with ...

Kate Middleton's been a long-time fan, but wedges' renewed popularity is all thanks to the Chloé FROW. Here's dress and wedge ...

Bring on the embroidery, beading and bold colors! Here are 14 maximalist summer fashion pieces PureWow’s fashion editor is ...

We put together a no-stress guide on how to plan an Instagram aesthetic that actually reflects your vibe. Here's how to get ...

Janhvi Kapoor’s black hat dress at Cannes garnered awe and appreciation. However, its resemblance to Kendall Jenner’s Mugler look has sparked speculation among netizens. Let’s break down the theory.

If you’ve ever finished an Emily Henry novel and wished you could move into the story — dog-eared paperbacks, ocean air, ...

Paris Jackson is no stranger to a naked dress, and she stuck to her tried and tested aesthetic to attend the Cannes 2025 ...

While she was otherwise dressed for the beach, Emma Watson’s decision to wear fall- or winter-friendly boots makes the outfit ...

From quirky prints to woven wonders, these waistcoats from Myntra FWD are your shortcut to style—layer, slay, and steal the show effortlessly.

The spring/summer 2025 runways were peppered with nods to western wear—naturally, at Ralph Lauren, where breezy, ...

If you’ve ever wanted to mix elegance with edge, this is the aesthetic to try. Keep reading – we pulled together outfit ideas that’ll help you tap into the horse girl trend. One of the most paramount ...