Twitch is being praised for its latest test wherein, a new method of advertising is on display, ensuring streams still remain in focus.

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Explore how B2B marketers can use the virtual sandwich method to maximize event success and extend attendee engagement beyond ...

Overall, I view AI in political advertising as a means to reduce the time campaign managers spend executing these campaigns, ...

The global digital marketing market size is expected to reach $1.3 trillion by 2033. Same as from history, as we see the ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

More information: César Zamudio et al, RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence, Journal of Advertising (2025).

When it comes to advertising, the goal is simple: create ads that grab attention, spark engagement, and drive sales. But how ...

Criteo, a Paris-based ad tech firm, is leveraging artificial intelligence (AI) to transform digital advertising, for both its ...

As firms consider squeezing their marketing budgets, it's crucial to understand the most effective methods relative to the total amount spent so that marketers can make informed and rational decisions ...

What attracts renters? It's not always the flashiest features. Here are some tips to make the mundane more interesting and ...