A new MAGNA and Magnite study shows that audio creative strategy, especially ad order, can significantly boost ROI and ...

Indian ad legend Prasoon Pandey sets feature film debut with contemporary mythological thriller from MovieVerse Studios and ...

Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads. Disclaimer: you can’t ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( AI ). Mark Zuckerberg, boss of Meta, has promised that brands will soon be ...

Old American Apparel ads — often grainy, sexually charged, and shockingly unfiltered — weren’t just marketing gimmicks; they ...

Government investigations and civil lawsuits have remade the world of "brand safety" during the second Trump era.

Getting back to the magazine ads: In the spring of 1992, PC Connection marked its tenth anniversary. It celebrated with an ad showing the raccoons of Marlow putting on a parade, complete with a band, ...

Key players in the connected TV advertising space tell VIP+ the market faces a slew of challenges even as it expands ...

Discover tips for ad-libbing and examples of the most iconic improvised lines.

Looking to reach an online audience? Learn about the possible advantages and disadvantages of TikTok advertising.

MotorSales.AI, an innovative tech platform built for UK car dealers, and DSG Finance, a forward-thinking motor finance ...

For one thing, readers do not seem to be turned off by the advertising they see. Of those polled, 57% say ads in magazines fit well with the content, while only 39% feel the same way about ads on ...