When we set up an advertising campaign there are some keys points we must consider, from our audience we wish to target with ...

Explore six nostalgic ads that wouldn’t be allowed today and learn how changing standards protect consumers and shape modern advertising.

Built by marketers, ad-machina takes over the repetitive creative work – so teams can scale output, personalize at speed and ...

Unless the ad is for a product the consumer already knows that he or she wants at that moment and it takes up enough of the screen to get noticed without turning the viewer “off,” it cannot generate ...

Indian ad legend Prasoon Pandey sets feature film debut with contemporary mythological thriller from MovieVerse Studios and ...

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

The actor — who is joined by Ellie Kemper, Angela Kinsey, Creed Bratton and Oscar Nuñez in the new spot — also shares ...

A longstanding tax benefit for advertisers survived this year’s budget talks, but pressures ensure the fight isn’t over.

Until now, advertising creative has been constrained by time, budget, and scale. Today, that paradigm is being shattered with ...

CBS News uncovered multiple paid advertisements on Meta's Instagram stories feature that lead to Telegram channels that ...

Rescue crews are scrambling to find survivors of catastrophic flooding that tore through Central Texas on the Fourth of July.

The Sooners' beloved long-time athletic director took the OU athletic department from a disastrous mess to one of the most respected in the nation.