Twitch is being praised for its latest test wherein, a new method of advertising is on display, ensuring streams still remain in focus.

In this messy world, it's easy to lose track of important tasks, hobbies you wanted to start, weight you wanted to lose, and ...

A new generation of native advertising is proving that engagement and integrity needn’t clash. Instead of blending in, it’s ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

The global digital marketing market size is expected to reach $1.3 trillion by 2033. Same as from history, as we see the ...

Scientists say that hiding secret messages using AI chatbots could lead to a world of iron-clad encryption. Scientists have ...

Overall, I view AI in political advertising as a means to reduce the time campaign managers spend executing these campaigns, ...

More information: César Zamudio et al, RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence, Journal of Advertising (2025).

Today, we released findings from a new study we conducted that delves into the impact of our personalized ad technologies on ...

As firms consider squeezing their marketing budgets, it's crucial to understand the most effective methods relative to the total amount spent so that marketers can make informed and rational decisions ...

Polen Capital, an investment management company, released its “Polen U.S. Small Company Growth Strategy” first-quarter 2025 ...

Criteo, a Paris-based ad tech firm, is leveraging artificial intelligence (AI) to transform digital advertising, for both its ...