Banner ads often promote products, services, events or brand awareness. The success of an ad depends on factors such as design, placement and relevance to its target audience.

but now a new ad format is bringing even more. A new section of the Google TV homescreen has appeared in recent weeks with a multi-purpose design. A banner showing up underneath the “Continue ...

The study revises existing theories of exposure advertising, specifically repeated views of web-based banner ads. The majority of advertising exposure occurs when the audience's attention is ...

Business Insider reports that banner ads will now run atop the story and home pages online and in the dedicated app. These will be served up globally through the Google DoubleClick Ad Exchange and ...