Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...

Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

Hip Hop is more than a music genre ... while Pharrell Williams’ collaborations with brands like Adidas and LVMH have focused on eco-friendly fashion. These ventures not only reduce environmental ...

Bronx native Santiago said he was more intrigued by the group’s ability to broker hip-hop’s first endorsement deal with Adidas. His sentiment comes full circle at “Ice Cold,” where Jam ...

Adidas has found itself navigating through turbulent waters as it reels from the implications of severing ties with the controversial yet influential Hip-Hop artist Ye, formerly known as Kanye West.

"We lost that business, one of the most successful collabs in history. Very sad," the Adidas boss says in a new podcast. By Lars Brandle Adidas’ once glorious partnership with Kanye West turned ...

More like this: - The night hip hop was born ... and with Chanel, Moncler and Adidas Originals – his role at Vuitton is his most significant fashion moment ...

Now that hip-hop is a multibillion dollar industry with widespread influence, it’s easy to forget it wasn’t always Courvoisier and Versace for its stars. Even after Adidas’ success ...

With the song “My Adidas,” they revolutionized hip-hop fashion by becoming the first rap act signed to an athletic product endorsement deal. In 2002, Jason Mizell was murdered, but that did ...