The rainbow logo belonged to a communal moment of joy ... "There's a danger of jumping on the bandwagon," says Allen Adamson, North American chairman of the brand consulting agency Landor.

Allen Adamson is a noted brand expert ... including a re-make of the iconic Starbucks logo and the introduction of a number of new products. While we talked about the company, in general, the ...

Among the more enjoyable “take your parent to school” activities that I engaged in when my kids were youngsters was to share with their classmates little snippets of brand logos to see if they ...