Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

a slogan can send the wrong message and actually drive customers away. An advertising slogan is usually a short tagline – less than five words -- that tells potential customers the benefits they ...

Of course, every good advertising campaign starts with good intentions, but sometimes, even well-intentioned slogans can be wildly questionable. This is exactly the case with all of the slogans ...

The eight successful advertising campaigns below demonstrate how integral clever slogans are for a company's brand recognition. Every year, major companies spend billions of dollars to find clever ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...