In order to create a world that’s equal for everyone, Pride has to be recognized and celebrated all the time. It’s in light of this belief that Absolut Vodka is launching its Rainbow edition ...

The bottle's design hints toward both the 2008 and 2015 Absolut Colors editions developed in collaboration with the Pride flag creator Gilbert Baker, as well as the 2009 No Labels edition ...

From Absolut’s bold ads in the ’80s to Tito’s current reign, vodka’s story is as much ... Whether it’s a limited-edition ...

Absolut has launched a limited ... in England and Wales. The limited edition pack, which roll out from July, features the rainbow flag depicted in brush strokes, accompanied by a statement on ‘taking ...

Another brand, Absolut, has a long history of showing up for the LGBTQIA+ community. They’ve also created some of Pride season’s most iconic design work, including the rainbow-painted ...

Kevin covers retail, airports, and the global traveling shopper. Absolut Vodka—once fêted for its creative limited-edition bottles, often tying up art with social messaging—is at it again.