LaMelo Ball helped revive Puma’s NBA image with a flashy signature line and bold style that brought the brand back into the spotlight.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

This week brings the launch of a new Apple Watch band, a bestselling Beekman 1802 moisturizer that gives to a good cause and ...

German sportswear giant Puma has successfully reached its target of creating nine-tenths of its products using recycled or ...

Set to release in September, the Hali 1 makes Tyrese Haliburton the first former Iowa collegiate athlete to have a signature ...

After the sector stumbled, experts now predict another boom, but cost premiums, lack of scale and missing infrastructure ...

China has issued warrants Thursday for 20 Taiwanese people it said carried out hacking missions in the Chinese mainland on ...

Ward’s holy-smokes experience was common in the early days of super shoes. Also common was the belief that the carbon-fiber ...

Sports company PUMA is making its 2024 sustainability report accessible for young audiences with the help of video and social ...

Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company’s banner.

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Tyrese Haliburton of the Indiana Pacers is having a moment right now, and Puma wants to be a part of it. On Thursday, the ...