YouTube is filled with ASM-artists who make videos where they're answering questions in a whisper, quietly putting on make-up, simulating a haircut or visit to the doctor, and playing board games just ...

Yellowstone to Yosemite: Kevin Costner speculates the reason behind Teddy Roosevelt's 'disappearing act' Mixing Makeup Into ...

Relax and unwind with Lana Condor and InStyle in this asmr makeup experience. Gentle brushstrokes, soft whispers, and calming ...

We may earn commission from the links on this page. We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," ...

Martha Stewart filmed a sexy ASMR video for her new role as the star of MAC Cosmetics' newest campaign titled "I Only Wear MAC." ...

Luxe Pack Los Angeles is debuting a new guided tour on the show floor, called “Accelerate Your Packaging Innovation.” The one-hour tour will showcase a handpicked selection of this year’s most ...

Vallens’ make-up channels a mature glamour and sophistication that sits at odds with Laura Dern’s blonde-haired and rosy-cheeked girl-next-door Sandy. The ‘brunette-blonde’ dynamic is a recurring ...

In a teaser clip for the new project, which highlights the connection between beauty, music and identity, per the outlet, Roan, 26, embraces a face free of makeup before dolling up with her ...

The 52-year-old dazzled with a matte red lip created by the make-up artist Mélanie Inglessis, who has worked with Diaz for some time, and also counts A-listers including Jenna Ortega, Olivia ...

Some wear makeup to naturally enhance their features and appear as if they hardly have anything on. Others prefer to dream up a full beat that entirely transforms their look (and mood).

You likely remember strawberry girl makeup and latte makeup—and the cherry look is similar in that it can be monochromatic, but can also be taken up a few notches to veer on the more dramatic ...

Shimmer and sparkle are back, super-dewy skin is (still) in, and velvety, neutral-brown lip liners are finding their way back into our makeup bags. We’re nearly 25 years out of the Y2K era ...