Bisen notes that the smaller pack sizes (250 ml) rather than the larger bottles will drive growth for the category. Since the 1990s, Cola-Cola and Pepsi have been engaged in a series of verbal ...

To compete with Mukesh Ambani-owned Reliance Consumer’s Campa, Coca-Cola and ... in 250 ml and 500 ml sizes. PepsiCo has launched 200 ml bottles at Rs 10 for its no-sugar Pepsi, starting with ...